BassWest USA TV
Bass West USA, the west’s leading bass publication, and quickly becoming the nation’s choice for cutting edge articles and information, announced today that their grass roots television program is finding a home with hundreds of thousands of weekly viewers.
Bass West USA, which is currently airing on the The Pursuit Channel (Dish and Direct TV), Tuff TV Network and Untamed Sports Network, just released their initial 5-week ratings.
As of week five, Bass West USA was averaging over 118,000 weekly viewers on The Pursuit Channel alone. What may be even more encouraging is BWUSA was up over 18% over week 2. While ratings are not currently available for the other two sub networks, the show’s Host, and one of the Executive Producers, Jamie Cyphers said BWUSA feels very confident that the show is garnering another 60 to 70 thousand weekly viewers from the additional networks. While BWUSA is currently in its tenth week of quarter one, the team is not slowing down in any fashion. “We currently have the San Francisco Examiner’s weekly blog releasing overviews of each show with quotes from guests. All air-times are listed in 240 national markets,” stated Cyphers. The crew is also using their iconic magazine and 6 digital sites to make sure bass fishing fans are finding the show each week.
Mark Mendez, publisher and owner of Bass West USA, told us so far he his been absolutely amazed by the ratings, “they have completely exceeded our wildest expectation’s.” Mendez was also quick to point out that traffic on other affiliated properties like Bass Tackle Depot was up over 100% during the month of January. “We couldn’t be more excited about the industry buzz” states Tom Leogrande, Managing Editor of Bass West USA. “We have made major changes on all aspects of our business and have reformatted our publication to coincide better with the television show” stated Leogrande.
Jamie Cyphers, who also serves as Field Editor for the iconic publication echoed Leogrande’s enthusiasm. “We really put ourselves out there with something very different,” said Cyphers. “Each show is more of a video magazine than the traditional show. It’s very colorful; fast paced, and features multiple guests and destinations. The shows music, clothing, and dialogue are all very cutting edge,” stated Cyphers.
Every 30-minute show features 5 distinct segments. A main destination, that takes viewers to public waters from around the country, and showcases the fishing experience. A Second Segment titled a “Real Perspective” is more about the personalities that make this sport click. As co-host Adam Paul asks each week “tell me where you got your passion for fishing”? A third segment titled the “Viewers Video Vault” is where the viewers are the star, by submitting their own personal fish catches. “I really believe this gives a sense of ownership to our fans,” stated Cyphers. Again it drives viewership to the show as every proud participant is surely telling everyone they know “hey watch me on Bass West USA this weekend”. The 4th and 5th segment of the show features national pros, giving fans a weekly Tech Tip and Pro Pointer.
Each show uses a lot of visual aids with both graphics and animation to help educate the viewer. “Catch Multimedia comes with a wealth of knowledge and experience. They’re an EMMY-nominated outfit with some of the best talent in the industry. We’ve really spared no expense in bringing a fresh, young perspective to the ordinary fishing show,” stated Mendez. Cyphers, was quick to point out that targeting young viewers was a focal point on this project, “let’s be honest who is going to be spending money over the next ten years”? “The 25 to 50 year olds that’s who, and we want them all to know the joy of fishing, the experience, and the excitement”. At this point Bass West USA TV seems to have really found a home with viewers of all ages, and with two prestigious Telly Awards already in hand, critics seem to agree. “I would not be surprised if we were to get an EMMY nomination for this project”, states Catch Multimedia owner and Executive Producer Adam Paul.
Bass West USA also announced Monday that they will be increasing their distribution during Qtr 2. Currently available in 84 million households, and garnering around 800,000 impressions per month, BWUSA will be adding 4 new networks over the coming months. “Networks want the show, and we owe it our advertiser to make sure we are giving them the best value for their investment,” stated Mendez.
Cyphers, was quick to thank all the sponsors that believed in this project. Legend Boats, Dobyns Rods, Bass-A-Holics, Boat Bling, Power Pole, Mercury Marine, Pepper Baits, Black Dog Baits, Jackall Lures, Gene Larew, McCoy line, and Optimum Bait Company.